STADLER VÖLKEL Rechtsanwälte GmbH

Intransparent and misleading advertising by influencers

18 July 2019
Intransparent and misleading advertising by influencers

In Germany, competition and consumer protection associations are actively searching for infringements of the transparency duties in #influencer-marketing. After often focusing on "social media celebrities", this time a temporary injunction was enforced against an "aquascaper" with only 5,000 followers. Read here the article of Jacqueline Bichler und Max Königseder which duties this nano-influencer disregarded (German only)!

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