STADLER VÖLKEL Rechtsanwälte GmbH

Customer survey as permissible advertising?

21 February 2019
Customer survey as permissible advertising?

In a decision of 2018, the German Federal Supreme Court dealt with the question of whether - after the purchase of a product - the email request to a customer in order to submit an evaluation (1 to 5 stars) is to be assessed as inadmissible under German laws. In addition to the qualification of a customer satisfaction survey as advertising and a weighing of interests in favour of the claimant, the court criticized that the customer must at least mentally deal with the customer's evaluation form. In our current blog post Jacqueline Bichler explains the reasoning in detail and if & how these circumstances may lead to a similar assessment under Austrian laws.

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