The German case law on influencer marketing is characterized by major uncertainties! The scope of court decisions ranges from the initially excessive obligation to disclose almost everything as "advertising" up to no disclosure obligations at all for influencers with a particularly large reach whereas their postings may automatically be qualified as obvious advertising. In this blog, Max Königseder and Jacqueline Bichler dealt with the latest decision of the LG München I on several posts by the well-known influencer Cathy Hummels. You can read more about it here.
