STADLER VÖLKEL Rechtsanwälte GmbH

The obligation of influencers to label (gratuitous) posts as advertising

24 November 2021
The obligation of influencers to label (gratuitous) posts as advertising

On 9 September 2021 the German Federal Supreme Court (BGH) issued its rulings regarding the advertising nature of posts by three major influencers and whether they should have been labeled as advertising. Keyword: Tap Tags. In the current ecolex magazine, Arthur Stadler, Jacqueline Bichler and Christopher Falke summarize the milestone rulings on tap tags. Click here for the article! Source reference: MANZ

STADLER VÖLKEL Rechtsanwälte Logo