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Generation Z has long since discovered TikTok for itself. But many traditional companies and advertisers are not yet able to deal with the potential of TikTok. Nevertheless, many TikTok videos are particularly captivating because of their uniqueness and creativity. The app promotes this through simple, original tools. New trends, new challenges and new memes quickly emerge. Our rooftop.talk #12 from summer 2020 with TikToker Anna Strigl, Michael John, CEO of the Agency Loop, Eva Hammertinger, media lawyer, and Arthur Stadler, partner at Stadler Völkel Rechtsanwälte, revolved around this very phenomenon of TikTok, which was examined from a legal, economic and practical perspectives.

We have summarised the highlights for you in a short video (7 minutes).

Many thanks to DER STANDARD, to the host Lisa Stadler and to the video team domotion OG.

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