Apropos influencer marketing: Yet another interesting new decision (of a German court) on influencer marketing! The Higher Regional Court of Frankfurt departs from the opinion recently held by the Regional Court of Munich I that the professional character of influencers' social media channels is obvious with a particularly high reach. Also, the court is stricter than the Berlin Appellate Court in its decision on Vreni Frost with regard to editorial content. You can read about the latest developments in german here. Our pre-Christmas recommendation to all influencers: Please take the labelling obligation (e.g. #ad) seriously!
