New BGH decision regarding #Keyword-Advertising:

In its second attempt, the German bicycle bag manufacturer Ortlieb was successful before the BGH vs. the trade giant Amazon. When googling #Keywords like “Ortlieb bicycle bag”, the ads booked by Amazon also featured products from other bag manufacturers. Whether the BGH considered this a trademark infringement and how the case is to be judged under Austrian law, can be read here (German only).