STADLER VÖLKEL Rechtsanwälte GmbH

BGH – ORTLIEB II

7 August 2019
BGH – ORTLIEB II

New BGH decision regarding #Keyword-Advertising:

In its second attempt, the German bicycle bag manufacturer Ortlieb was successful before the BGH vs. the trade giant Amazon. When googling #Keywords like "Ortlieb bicycle bag", the ads booked by Amazon also featured products from other bag manufacturers. Whether the BGH considered this a trademark infringement and how the case is to be judged under Austrian law, can be read here (German only).

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